Dr Pepper Snapple Group Signs 3-Year Agreement With San Francisco Giants To Be Official Iced Tea Partner
“We’re thrilled to be able to partner with the World Champion San Francisco Giants and bring the Best Stuff on Earth to some of the most passionate fans in baseball”
SAN FRANCISCO, July 16, 2014 –(BUSINESS WIRE)–Dr Pepper Snapple Group (NYSE: DPS) and the San Francisco Giants today announced a three-year sponsorship agreement. The agreement will give Snapple pouring rights and bring Snapple Tea and Juice drink flavors to AT&T Park.
“The San Francisco Giants are proud to welcome Snapple to our family of corporate partners this season. Our fans are sure to enjoy Snapple’s variety of iced tea products now available at AT&T Park and the team looks forward to creating a number of exciting, interactive promotions both at ballpark and throughout the Bay Area thanks to our Snapple partnership,” says Giants Jason Pearl, managing vice president, sponsorship and new business development.
Snapple will also have in-stadium signage throughout the season, in-store materials with a custom Giants-related Real Fact inspired by Snapple’s Real Facts found under every cap, and several promotions that will take place over the course of the three-year partnership which is set to end in 2016.
“We’re thrilled to be able to partner with the World Champion San Francisco Giants and bring the Best Stuff on Earth to some of the most passionate fans in baseball,” says James Fox, senior vice president and general manager for DPS’s west business unit. “Baseball is obviously a huge American pastime, and Snapple welcomes the opportunity to be part of building those nostalgic moments when families attend San Francisco Giants’ games.”
About San Francisco Giants
One of the oldest franchises in Major League Baseball, the 132-year old franchise moved to San Francisco from New York in 1958. After playing a total of 42 years in Seals Stadium and Candlestick Park, the team moved to the privately constructed AT&T Park in 2000. The organization is widely recognized for its innovative business practices and baseball excellence. In 2010, the franchise was named the Sports Organization of the Year by Street & Smith’s Sports Business Journal and in 2012 was named Organization of the Year by Baseball America.
Since opening its gates, AT&T Park has become internationally-renowned as a premier venue in the world of both sports and entertainment. On the diamond, more than 43 million spectators have witnessed a number of magical moments, including two World Series Championships (2010 & 2012) and five playoff appearances. On June 13, 2012, the first-ever Perfect Game was thrown by Giants ace Matt Cain. In 2008, the Giants celebrated the team’s 50th year in San Francisco and it was the center of the baseball universe when it hosted the 78th Major League Baseball All-Star Game on July 10, 2007. AT&T Park has also played host to some of music’s biggest acts, including the Rolling Stones, Bruce Springsteen and the E-Street Band and Green Day.
Off the field, the Giants have one of the premier community outreach programs in professional sports, becoming the first team to implement a 100 percent participation program, involving every player, coach and uniformed staff member in at least one community project throughout the season. Through its community outreach programs, the Giants and the Giants Community Fund work with corporate and non-profit partners to raise awareness, educate and generate interest in a variety of issues important to both their fans and community including education/literacy, violence prevention, health and youth recreation and fitness.
About Dr Pepper Snapple Group
Dr Pepper Snapple Group (NYSE: DPS) is a leading producer of flavored beverages in North America and the Caribbean. Our success is fueled by more than 50 brands that are synonymous with refreshment, fun and flavor. We have 6 of the top 10 non-cola soft drinks, and 13 of our 14 leading brands are No. 1 or No. 2 in their flavor categories. In addition to our flagship Dr Pepper and Snapple brands, our portfolio includes 7UP, A&W, Canada Dry, Clamato, Crush, Hawaiian Punch, Mott’s, Mr & Mrs T mixers, Peñafiel, Rose’s, Schweppes, Squirt and Sunkist soda. To learn more about our iconic brands and Plano, Texas-based company, please visit www.DrPepperSnapple.com. For our latest news and updates, follow us at www.Facebook.com/DrPepperSnapple or www.Twitter.com/DrPepperSnapple.
SOURCE: Dr Pepper Snapple Group