Welch’s And Red Sox Nation Break A World Record
BOSTON, Mass., April 26, 2012 – Guinness World Records recently confirmed that a new record for the largest toast in one venue was set by 32,904 baseball fans raising a glass on April 20, 2012, at Fenway Park’s 100th anniversary. Nearly 40,000 cans of Welch’s Sparkling Grape Juice Cocktail were given out for fans to say “cheers to 100 years.”
Boston Red Sox game attendees celebrated the history and tradition of Fenway Park, the oldest operating Major League ballpark in the U.S., with a pre-game ceremony featuring the team’s living legends – more than 200 former players and coaches – and the toast, led by former Red Sox playersPedro Martinez and Kevin Millar.
“The toast celebrating a century of Fenway Park and Red Sox moments was the perfect way to conclude our April 20 celebrations,” said Red Sox Executive Vice President/COO Sam Kennedy. “Having our living legends, current players and staff, and thousands of fans raise a glass of the hometown favorite Welch’s Sparkling Grape Juice was the perfect way to salute our ballpark.”
The previous toast record was 27,126 participants, at the Meiji Jingu Stadium in Tokyo in 2010. On April 20th, an adjudicator from Guinness World Records verified a new record was set during the ballpark’s 719th consecutive sellout crowd.
The 100th birthday toast celebrated a century of Fenway memories and marked the start of Welch’s partnership for the 2012 season as the official juice and jelly of the Boston Red Sox. To share your favorite Fenway memory and learn more about Welch’s delicious products made with North American grown Concord grapes, be sure to visitFacebook.com/WelchsGrapes.
Headquartered in Concord, Massachusetts, Welch’s is the processing and marketing subsidiary of the National Grape Cooperative. Welch’s is owned by 1,150 family-farmers across America and in Ontario, Canada, who make up this cooperative and who grow the delicious and inherently healthyConcord grape, used in Welch’s juices and other grape-based products. Welch’s is committed to research and development that will meet the growing demand for products that address consumers’ health and nutrition needs. Welch’s products are sold throughout the United States and in approximately 50 countries around the globe.